How to get Google to show more personalized product suggestions?
Anyone know if there's a way for ecommerce sites to influence how Google shows those personalized suggestions based on a user's past queries? Like the product listings that pop up in Search for someone who's seen similar stuff before. Curious if schema or feed optimizations affect this. Real examples would be awesome.
Asked by ehsanulhaq
2 Answers
You can influence Google's personalized product suggestions mostly through your Google Merchant Center feeds and by optimizing product data for relevance and quality, but you don't get direct control over individual personalization. Make sure your product feed is complete with high-res images, updated prices, GTINs, and accurate categories. Google uses user signals like previous searches and interactions to tailor results, so having broad and relevant coverage in your feed helps. Adding structured data (Product schema) on your product pages also increases eligibility for rich results. For example, I've seen better surfacing on Shopping and in Search for stores that constantly update their Merchant Center feeds and use all available attributes, like sale_price and color. Schema alone won't directly personalize for users but makes your products more eligible overall. Watch your feed diagnostics in Merchant Center to catch issues fast.
You can't directly control Google's personalized product suggestions, but you can influence them by feeding Google better data through Merchant Center and optimizing your product feeds. Use detailed product attributes, accurate GTINs, and granular Google Product Categories. For Shopping ads and the organic product listings, make sure your feed is updating inventory and price in real time. Schema helps too: use Product and Offer markup, include reviews and images. These all help Google match your products to more relevant queries and user interest profiles. I've seen product visibility improve in personalized carousels after we got stricter with GTIN coverage and actually fixed broken schema. You won't get full control, but this stacks the odds.